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The Northport ArtWalk is a Free self-guided walking tour of the many galleries, studios and eclectic gallery-for-a-day venues centered around and along Northport’s picturesque Harbor and Main Street. Northport, NY is located on the North Shore of Long Island about 40 miles east of midtown Manhattan between the towns of Huntington and Smithtown.

The ArtWalk is one of the best ways for visitors to enjoy Northport’s bustling and diverse art community by bringing visitors to view the art of established and emerging Artists.

The festive atmosphere of Northport will be punctuated by musical performances; live artistic demonstrations and street decorations as town visitors peruse the art in restaurants, antique shops, boutiques and cafes that are part of this historic village.

Happiness by Ela Dokonal

The Northport Artwalk was organized through the cooperation of the local business community and the organization of local artists, with the aim to support both the local business and the local artist community.

Ela’s innovative exhibit “The Interactive Art Experiment” included 8 mixed media paintings that together presented a short story about a village and its struggle to revive local economy.

The Village by Ela Dokonal

Each painting had a storyboard text associated with it, that was placed on a mobile site. Each painting has a QR code embedded into the painting itself, integrated with the scene depicted.

Thus, a visitor could interact with the painting not only in a usual way, by enjoying the art, but also by using a mobile phone to scan the code and read the associated text of the story. To further underscore this business and art coalition, the mobile pages also included offers from local businesses, encouraging the “buy local” message promoted by the local Chamber of Commerce.

Marching Forward by Ela Dokonal

To explain all this and offer the text to users without mobile phones and scanners, the story is also captured in the brochure.

To view more of Ela Dokonal’s work please visit her websites at:

http://studioleed.com and

http://penandinker.com

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