Happiness by Ela Dokonal
The Northport Artwalk was organized through the cooperation of the local business community and the organization of local artists, with the aim to support both the local business and the local artist community.
Ela’s innovative exhibit “The Interactive Art Experiment” included 8 mixed media paintings that together presented a short story about a village and its struggle to revive local economy.
The Village by Ela Dokonal
Each painting had a storyboard text associated with it, that was placed on a mobile site. Each painting has a QR code embedded into the painting itself, integrated with the scene depicted.
Thus, a visitor could interact with the painting not only in a usual way, by enjoying the art, but also by using a mobile phone to scan the code and read the associated text of the story. To further underscore this business and art coalition, the mobile pages also included offers from local businesses, encouraging the “buy local” message promoted by the local Chamber of Commerce.
Marching Forward by Ela Dokonal
To explain all this and offer the text to users without mobile phones and scanners, the story is also captured in the brochure.
To view more of Ela Dokonal’s work please visit her websites at:
Fabulous artwork Ela, great composition, colours and I love the encoding idea.
Good luck with the exhibition and keep them coming!! Gwendoline Krumins